The NEF (New Economics Foundation) have published a follow up to their 2005 Clone Town report, entitled Re-imaging the High Street: Escape From Clone Town Britain which makes for fascinating reading. It gives plenty of evidence for the need to support independent traders, something close to my heart as the Coordinator of the Talking Shop project at Mid Pennine Arts.
It highlights the prevalence of Clone Towns on high streets in Britain. A Clone Town is one which has the least variety of shops, and the highest number of chains. Home Towns, conversely, have a much clearer sense of identity, with greater variety in what the shops offer and a high number of independents rather than multiples. Surprisingly Cambridge scored as the worst Clone, with Whitstable in Kent as the highest scoring Home Town.
Lancaster wasn’t on the list, but the methodology was described in the report, so I’m planning to do my own research to find out where Lancaster will score on the Clone-to-Home Town scale. Having spent a fair amount of time there and seeing how many independents there are I’m guessing it will come out fairly high, but we shall see!
One last thought from the report – “the towns most dependent on the biggest chains and out of town stores have proven to be most vulnerable in the economic crisis.” Proof surely that we need to make sure towns keep their independence to ensure their future survival?